FLR349 at the Sustainable Wellness Forum

Posted on 30 November 2021

Multi-stakeholder partnerships are a key part of FLR349* operational strategy. Without the meaningful partnerships we form we are unable to properly implement the project One of these partnerships is Sustainable Wellness Destination by the Agricultural and Food Marketing Association for Asia (AFMA).

The Sustainable Wellness forum is a multi-stakeholder partnership promoting economic, social, and environmental wellness between sustainable the Ocean Ambassador, Maldives Embassy, WWF, Central Group, CY Group, Wellness, Spa, Food, and Tourism Sectors.

The Sustainable Wellness Destination hosted an event focused on promoting sustainable consumption and production (SCP) and sustainable tourism was in November 2021 at Central World, one of the Central Group’s flagship Malls in Bangkok. The Maldives is a key destination highlighted at the event, and it was attended by H.E. Mr Mohamed Jinah, The Maldives ambassador to Thailand. The three day event had panels discussions, keynotes, and demonstrations on various aspects of SCP as well as sustainable tourism.

The event highlighted FLR349’s work with one of the project's key partners, the Central Group, one of the largest group of companies in Thailand and the region. The FLR349 project was brought up in a panel discussion on Central Tham, the Central Group’s Creating Shared Values (CSV) initiative.

The Central Group’s social work started off their social as CSR projects more than 20 years ago, with the aim of improving the livelihoods of different communities through the United Nations Sustainable Development Goals (SDGs) so everyone can live together. While the initial aim has always remained the same, 5 years ago they converted from CSR to CSV in order to create more impactful results. Central Tham has projects across the country, FLR349 being one of them.

During panel discussion Mr. Rattapat Sichanklad, the FLR349 fund secretary, showcased the project’s successful work on reforestation and agroforestry, which is bringing back biodiversity, soil enrichment, and leading economic gain for small-scale food producers. Mr. Rattapat also discussed the importance of SCP and food systems restoration as issues in the food system and the climate leads to vulnerability, and therefore to loss of freedoms.

Mr. Rattapat Sichanklad during the Central Tham panel discussion 

Highlighting the importance of SCP and sustainable tourism, the Maldives ambassador gave an insightful keynote and a demonstration on sustainable consumption by renowned chefs award winning Thai chefs was held. The chefs showed the audience how to make ceviche out of sustainably line caught fresh tuna from the Maldives. SCP is a very important aspect for the Maldives therefore strict fishing regulations are in place, including a limit to how many tuna can be caught per year.

Sustainable line-caught yellowfin tuna from the Maldives being butchered. 

Using local ingredients and taste, the chefs demonstrated how great sustainable dishes can be done easily at home using local widely available ingredients. This shows that achieving SCP is not difficult and is something achievable by everyone, without compromising on taste or effort. There is a large scale to what SCP s, and consumers can be a part simply by knowing where/how their food is produced, not wasting, and using local ingredients

Ceviche made from Maldives yellowfin tuna and local Thai ingredients

*FLR349 Fund is a fund that has been developed based on the King’s Philosophy of “Three Forests, Four Benefits” and the development of a value chain which could become a model for farmers living in watershed areas. The FLR349 Fund helps farmers turn their agricultural operation from forest-encroaching mono-agriculture with intensive use of chemicals into the “Three Forests, Four Benefits” agricultural system which helps to restore the environment by stopping the destruction of top soil. Farmers learn to grow perennial trees, fruit trees, vegetables and herbs in a mixed system that is sustainable, and which replenishes the soil. Such plantations function like carbon sinks and water reservoirs which make possible the production of diverse and safe foods for consumption. It helps to empower farmers and their community, helps to reduce their living expenses, and helps to keep them healthy. As a result, they can break free from the endless cycle of debt that has trapped many farmers in our current food system. This system is consistent with the UN Sustainable Development Goals (SDGs).