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© Jittrapon Kaicome for WWF Thailand

Collaboration is an important part of the project's success. We use collective actions to create collective impacts, contributing to the fight against climate change.

Memorandums of Understanding (MoUs) are an important of fostering collaboration

The project has signed MoUs with the following organisations

Central Group (CG) is a major supporter of the project and one of the largest groups of companies in Thailand, including many retail subsidiaries. They are working together with the project to promote the marketing of sustainable supply chains, reforestation activities, and a traceability platform, and have also integrated SCP into business decisions. 

CG have signed MoUs with the project in 2018 and 2020

Central Food Retail Company LTD. (CFR), a subsidiary of Central Retail Corporation PLC (CRC), is one of the largest retailers in Thailand with retail stores across the country (i.e. TOPS markets). They supported the project by selling outputs from the project at their stores, as well as through improved practices on various issues regarding sustainable supply chains and sourcing, reforestation, sustainable agriculture, and ESG sustainability implementation across their entire businesses (see their sustainability report published in 2021).

The project signed MoU with CFR in 2018 with a focus to promote area-based sustainable consumption and production in Nan Province

The Bank for Agriculture and Agricultural Cooperatives (BAAC) is a state owned bank formed in 1966 with the aim of providing financial assistance to farmers, farmer associations and agricultural cooperatives to conduct agriculture and other related-agriculture business and activities. 

The project collaborated with the bank to develop a pilot model on forest landscape restoration (FLR349) to support sustainable agriculture in the north of Thailand.  The bank also participates in the project through providing financial assistance to the smallholder farmers, including loan restructuring, and integrating SCP principles into business decisions. 

MoUs have been signed with BAAC in 2018 and 2020 to foster cooperation on project activities. 


Thai Organic Agriculture Innovation Foundation (TOF) is the project's local partner who was chosen to be part of the project due to their experience with training and capacity building for sustainable agriculture in Mae Chae District. They are responsible for on-ground project activities, including training and monitoring of the smallholder farmers. 

MoUs have been signed between WWF Thailand, TOF, and other project partners in 2018 and 2020

Chiang Mai Social Enterprise (CSE) is a collection of public and private sector organisations, charities, and individuals with the aim of driving forwards actions to create changes and solutions in accordance with the Sustainable Development Goals (SDGs). 

CSE signed an MoU with the project for promoting area based sustainable production and consumption in 2018. 

Rajamangala University of Technology Lanna (RMUTL) signed an MoU with the project in 2018 to achieve area-based sustainable consumption and production, create a stable food chain, and protect forests. 

The Nan Organic Agriculture Network (NON) is a local smallholder farmer community enterprise/network in Nan Province, Thailand, which aims to promote the use of organic agriculture in the area for the benefit of the community and the environment. They promote sustainable agriculture and the PGS certification system as solutions to deforestation and tools community development

They have been involved with FLR349 since 2018, with an MoU being signed between the project, NON, and project partners the same year. 
WWF TH x CSE x TOF x BAAC x RMUTL - February 2018
The project's first MoU between WWF Thailand, Chiang Mai Social Enterprise (CSE), Bank of Agriculture and Agricultural Co-operatives (BAAC), Thai Organic Agriculture Foundation (TOF) and Rajamangala University of Technology Lanna (RMUTL), was signed with the aim to strengthen collaboration on environmental conservation through the advancement of an area-based sustainable consumption and production (SCP) to better contribute to food security, and protection of headwater streams in Chiang Mai, Thailand. 

Download a copy of the MoU 

WWF TH x CG x CFR x NON - February 2018
This MoU was signed between WWF Thailand, the Nan Organic Agricultural Network (NON), Central Group, and Central Retail and Food Company (CFR), with the purpose of strengthening collaboration on environmental conservation and protection of headwater streams through the promotion of Sustainable Consumption and Production (SCP) in Nan Province.

Download a copy of the MoU 
WWF TH x CG - April 2019
Continuing from the agreement signed in 2018, this MoU between WWF Thailand and Central Group was signed with the intention of further fostering cooperation and driving forwards project activities in Nan Province 

Download a copy of the MoU 
WWF TH x CG x BAAC x FLR349 - Jan 2020
This MoU between WWF Thailand, the Central Group, the Bank for Agriculture and Agricultural Cooperatives (BAAC), and the FLR349 Fund was signed with the purpose of committing to implementing the FLR349 Fund to eliminate the farmers’ debt crisis and mitigate environmental issues caused by the encroachment of watershed areas, as well as to commit to promoting local foods and organic markets in Chiang Mai Province. 

Download a copy of the MoU 
Multi-Stakeholder Collaboration Platform

Phase two of the project starting in 2022 will place more focus on a multi-stakeholder collaboration platform. A solidarity network of NGOs, CSOs, and private sector companies will be formed in order to promote low-carbon SCP practices in the value chain and actions to create a sustainable food system/ supply chain. To achieve this we will develop sustainable business models, innovations, tools, methodologies, measures, guideline of practices, or initiatives for low carbon SCP, which will be shared among targeted business companies or associations (agribusiness, restaurant, retailer, financial).