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We are WWF. The World Wide Fund for Nature.

© © Florian Hänggeli / WWF-Switzerland

Founded in 1961 in Switzerland, WWF is one of the world’s most recognisable and respected independent conservation organisations.

In 1961, a broad call for support was signed by 16 of the world’s leading conservationists. It was called the Morges Manifesto. This manifesto stated that while the expertise to protect the world environment existed, the financial support to achieve this protection did not.

From this, the decision was made to establish the World Wildlife Fund as an international fundraising organisation. The intention was to work in collaboration with existing conservation groups and bring financial support to the worldwide conservation movement.

As the World Wildlife Fund grew in the 70s and 80s, it began to expand its work to conserve the environment as a whole. This reflected the interdependence of all living things, rather than focusing on select species in isolation. 

While continuing to use its well-known acronym, WWF's name changed in 1986 from the World Wildlife Fund to the World Wide Fund for Nature.

© © naturepl.com / Andy Rouse / WWF
WWF Thailand

World Wide Fund for Nature (formerly World Wildlife Fund) operated in Thailand in 1995. The mission is to ensure that there will be strong participation and support from all people to conserve the country’s rich biological diversity and increase the impact of its conservation action for a Living Planet.


Building a future in which people live in harmony with nature.