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We need to value our diverse wildlife.

© Martin Harvey / WWF

We share our planet with millions of species of plants and animals - a wondrous variety of wildlife that enriches our lives in so many ways. Our planet’s wildlife is in crisis – numbers have fallen by more than half since 1970, and species are going extinct at an alarming rate.

Wildlife are crucial to nature’s delicate web of life. Yet their biggest threats are due to human impacts on the environment. These include habitat loss and overexploitation through illegal trade, both local and international.

Demand from Asia, for wildlife parts and products, continues to drive this black market trade. This challenge is exacerbated by the involvement of organised crime networks.  
© Wayuphong JITVIJAK / WWF Thailand
What is WWF doing?

WWF has been involved in species conservation and addressing the threats to wildlife since the 1960s. More recently we work closely with rural communities who live near to major wildlife areas. By empowering people who might otherwise be open to exploitation, we enable the community to benefit from – and value – wildlife, alive rather than dead. In all we do, we take a holistic approach towards ensuring that wildlife is valued by people and able to thrive within functioning well-managed landscapes.

Support WWF’s conservation work and stay up to date on exciting wildlife news and special behind-the-scenes stories.
© WWF-Myanmar