Capacity Building for SCP

The WWF is run at a local level by the following offices...

Zimbabwe

Consumption

Partnership with Creative Move

WWF Thailand has teamed up with Creative Move, a social innovation agency responsible for 'Greenery' one of Thailand's largest sustainable lifestyles platforms. Through Greenery's online channels, which has a large following, Creative Move will develop and share content that aims to educate consumers about SCP principles that they could adopt on daily life. The type of content ranges from text base media like articles and interviews to visual based content like infographics and Tik Tok videos. Over the course of the partnership, Creative Move will also organise monthly consumer activities, which further educates consumers of SCP principles. The types of activities will vary from field visits and educational to more entertainment based events.

Consumer activities

Rice by Your Side 13-16 July 2023

The Rice by Your Side event, a collaborative effort between WWF Thailand and sustainable food writer and researcher Aroonwatree Rattanataree, aims to tackle the root cause of many of the sustainability issues. This is achieved through improving food literacy among urban consumers living in capital cities like Bangkok. The event had 3 objectives 1) To increase awareness about food source for urban populations 2) To raise awareness of the culture of food production, making it a base knowledge in society 3) Connect producers to consumers, which may help improve community economy

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8th City Farm Festival - 10th September 2023

The 8th City Farm Festival, supported by the WWF Thailand and the Sustainable Agriculture Foundation (Thailand), provided a learning space for the importance of food security and a sustainable food system. The event was divided into different zones, each with its own function, including stages for discussions, markets, and various workshops that provided knowledge and inspiration. These activities aimed to highlight opportunities and encourage communities to focus on building sustainable food systems. They emphasized the importance of growing chemical-free vegetables to reduce expenses, create additional income through the sale of fresh and processed vegetables, and address food waste problems. At the same time, the market zone facilitated direct connection between producers and consumers. This also demonstrated that the green businesses of the younger generation could generate profits beyond money, contributing societal and environmental benefits too.

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