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© Jittrapon Kaicome for WWF Thailand

Integrating Demand and Supply Sides in Connecting Producers to Consumers, and Together Triggering a Change in the Retail Sector

December 2020

At the 3rd Global Conference of the Sustainable Food Systems Programme, which was held online in 2020, Ply Pirom Sustainable Consumption and Production (SCP) project manager at WWF TH was part of the panel of experts. He gave a presentation on the SCP project detailing how the project came up with the FLR349 solution model to solve environmental and social problems caused by the widespread conversion of healthy watershed forests to monoculture agriculture through cooperative efforts between consumers and producers.

Introduction to the Sustainable Consumption and Production project
As the starting point, the SCP project began within the context of an unsustainable food system. It is a fact that “Thailand as a global food production hub is driven by an increase in forest land conversion to agriculture”. Food production in Thailand comes with social and environmental costs. Our food system is described as “unsustainable practices, deforestation, ecosystem service trade-offs and externalities, ecosystem degradation.” In particular, the local food production system, is predominantly being transformed into monoculture & agrochemical practices, which is leading to the crumbling of the local economy and degradation of ecosystems. This is what we called the “true cost of food”.